Cassells & Associates -Website Redesign
Cassells & Associates, CPA, P.A., a trusted accounting firm based in Miramar, Florida, is known for its exceptional expertise, personalized service, and unwavering integrity. Seeking to modernize its digital presence, the firm aimed to create a website that reflects its professionalism, enhances client trust, and makes its full range of services more accessible to current and prospective clients.
Deliverables
Website Design
Timeline
3 weeks
Client
Cassells & Associates
Role
UX Designer
Empowering users through a relentless dedication to exceptional digital experiences!
Brand Discovery
Cassells & Associates, CPA, P.A. is an accounting firm based in Miramar, FL. The firm is known for its exceptional expertise, personalized service, and unwavering integrity.
Their services include financial audits, tax planning advice, reviews, and compilation services for various types of businesses. The company is also actively involved in local events, charitable initiatives, and educational programs to make a positive impact on the lives of those around them.
Target Audience
Primary: This group consists of executive professionals aged between 35 and 60. They reside in small to medium-sized cities with few accounting firms. They work for industries such as consulting, nonprofit organizations, mortgage companies, and FHA/HUD mortgage companies. They are responsible for managing their company’s auditing and bookkeeping processes. This group represents 80% of our target audience. The desired conversion is for the executive professional to sign up for a quote.
Secondary: This group is comprised of small business owners from any industry. They lead busy lives and their businesses are growing rapidly, but they cannot afford to have a designated tax person on their team just yet. Though they make a large amount of money, they struggle to handle their bookkeeping. In addition, they have received audit requests from the IRS and require assistance conducting their audit and financial statements. This group represents 20% of our target audience. The desired conversion is for the small business owner to sign up for a quote.
Tatyanna.design 